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"Keep testimonials short, to the point, directly related to the rest of the page content and always attributable to someone."

Square

These pages should be used to describe most of your business and will make up the majority of your site. Tell me what you'll give me, and why it’s important to me. Remind me why I’m here, and why you’re the only people I should talk to.

Use internal pages to tell me about specific services or products you offer. When you're telling me about them, make sure to focus on me not you - I'm interested in what I can get, not who you are or when you were founded.

WHAT WILL YOUR SERVICES GIVE ME?

LET ME UNDERSTAND WHAT YOU WILL DO FOR ME

 •  What matters most to me?

 •  List the services you’re offering me

 •  Or list features of individual services

 •  Give me links to related pages

 •  Make it easy - keep bullets simple

 •  I want to scan - keep to the point

 •  Make sure I can see keywords

 •  Show me what you’ll do for me

 •  List the services I'll get from you

 •  List relevant services with links

LIST SPECIFICS FOR ME:

Do you have any other services that might be useful to me? Which of your services are related to the information I’ve read about on this page?

 

Place links in this page to pages containing information that I’d find useful. Remind me about the benefits I’ll receive from you, why I should use you and what makes you different from the competition.

WHAT IS IMPORTANT TO ME?

Reassure me with what I’ll get from you & tell me to call

0800 123 456

John Doe (JD Gaming)

Square