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"Keep testimonials short, to the point, directly related to the rest of the page content and always attributable to someone."
These pages should be used to describe most of your business and will make up the majority of your site. Tell me what you'll give me, and why it’s important to me. Remind me why I’m here, and why you’re the only people I should talk to.
Use internal pages to tell me about specific services or products you offer. When you're telling me about them, make sure to focus on me not you - I'm interested in what I can get, not who you are or when you were founded.
• What matters most to me?
• List the services you’re offering me
• Or list features of individual services
• Give me links to related pages
• Make it easy - keep bullets simple
• I want to scan - keep to the point
• Make sure I can see keywords
• Show me what you’ll do for me
• List the services I'll get from you
• List relevant services with links
Do you have any other services that might be useful to me? Which of your services are related to the information I’ve read about on this page?
Place links in this page to pages containing information that I’d find useful. Remind me about the benefits I’ll receive from you, why I should use you and what makes you different from the competition.
Reassure me with what I’ll get from you & tell me to call
0800 123 456
John Doe (JD Gaming)